Description
This course equips you with the skills to measure the success of your event advertising campaigns. You will explore methods for collecting attendee data through surveys, RFID scans, and social listening. Modules cover integrating CRM systems with event apps for seamless data capture. You’ll learn to analyze ticket sales, on-site engagement, and digital ad performance holistically. Downloadable report templates standardize KPI presentation for stakeholders. Interactive labs teach you to create visual dashboards in tools like Tableau and Power BI. Case studies demonstrate how top events turned analytics insights into next-year planning improvements. By course completion, you’ll present actionable recommendations for optimizing future campaigns. Essential for data analysts, event managers, and marketing directors.
Online Course + Dashboard Templates
6 hours
Data capture methods, CRM integration, dashboard creation, reporting
Data analysts, event managers, marketing directors
