Description
This hands-on workshop explores the art and science of on-site brand activations at mass gatherings. Attendees will participate in live breakout sessions to brainstorm activation ideas that match event themes. The workshop includes guidance on selecting the right promotional materials, from branded kiosks to experiential booths. You will learn logistical planning skills to coordinate with event organizers, vendors, and security teams. Modules cover crowd flow management to maximize exposure during peak performance times. Downloadable checklists simplify the process of shipping, setup, and teardown of activation assets. An expert-led demonstration showcases the assembly of a pop-up activation within a festival footprint. Participants practice crafting call-to-action mechanics and measuring foot traffic. The workshop concludes with peer feedback rounds and action plans tailored to your brand’s objectives. Ideal for activation coordinators and activations teams seeking to elevate live experiences.
Interactive Workshop + Checklists
4 hours
Activation ideation, logistical coordination, crowd management, measurement
Brand activators, event marketers, promotional teams
