Description
This module offers deep insights into planning and buying media space at concerts and festivals. You will learn to assess venue layouts and audience sightlines for optimal ad placement. The module includes media rate cards and location pricing calculators for various venue types. Lessons cover combining static banners, digital screens, and ambient audio ads effectively. Interactive spreadsheets guide you through budget allocation across media formats. Case study videos showcase media planning strategies from major music festivals. Downloadable planner templates help map out your ad schedule and rotation. A segment on negotiating media space with venue owners ensures favorable contract terms. By completion, you’ll have a comprehensive media plan ready for execution. Perfect for media buyers and event advertising specialists.
Video Module + Spreadsheets
4 hours
Venue analysis, rate negotiation, budget allocation, ad scheduling
Media planners, buyers, event marketers
