Description
This bootcamp immerses you in the principles of experiential marketing for concerts and public gatherings. Over two days, you’ll collaborate on designing immersive brand experiences that engage all senses. Workshops include tactile branding exercises, scent and sound design integration, and interactive feedback loops. The bootcamp offers an asset library of customizable experiential templates and 360-degree booth designs. You will receive hands-on guidance for prototyping experiences using low-cost materials. Lessons on visitor journey mapping ensure seamless transitions between activation zones. Live role-play sessions simulate attendee interactions and data capture tactics. You’ll receive measurement frameworks for assessing experiential ROI, including NPS and dwell time. By bootcamp end, teams present fully fleshed-out experiential concepts with logistical plans. Ideal for experiential agencies, brand activation teams, and event designers.
Bootcamp + Asset Library
2 days (10 hours)
Sensory branding, prototyping, journey mapping, ROI measurement
Experiential marketers, brand activators, event planners
