Description
This comprehensive course focuses on blending digital strategies with physical event advertising to amplify reach. You will explore techniques for real-time social media engagement and hashtag campaigns during concerts. Lessons include setting up geo-fenced mobile ads that target attendees within the venue perimeter. The course offers step-by-step guidance for integrating QR codes and NFC tags into physical signage. You’ll receive editable digital signage templates and code snippets for interactive touchscreens. Modules demonstrate how to track live engagement metrics using analytics dashboards. Case studies show how major brands have used AR and VR experiences to enhance festival activations. Interactive quizzes reinforce learning about digital-physical touchpoint mapping. By the end, you’ll have a deployable digital activation plan complete with timeline and KPIs. Essential for digital marketers working in concert and event advertising.
Online Course + Assets
5 hours
Social media activation, geo-fenced ads, NFC/QR integration, AR/VR demo, analytics
Digital marketers, tech integration teams, event digital strategists
